First Admitted: 1996, Colorado

Professional Webpage: https://emergecounsel.com/about/

Bar/Professional Activity:

Member, Florida State Bar, 1992
Member, Colorado State Bar, 1996
Denver Bar Association, 1996
Colorado Bar Association, 1996
Member, U.S. District Court for the District of Colorado, 1997

Verdicts/Settlements (Case Results):

1:19-cv-00166-JLK-KLM Gravina v. Gravina et al, 2021
4:22-cv-00395-P General Conference Corporation of Seventh-Day Adventists v. Gresham et al, 2023
1:22-cv-00136-WJM-MDB Harley's Hope Foundation v. Harley's Dream, 2022
120-cv-143 - W2 Kauai, LLC et al v. Lifestyle Asset Management et al , 2021
19-cv-1922 Elements Brands, LLC v. Optim International, LLC et al, 2019
TTAB 91250305 Radio Bridge Inc. v. Preston L. Ursini, 2020

Videos:

Building a brand without protecting it is like building a house without pouring a proper foundation. Trademark attorney Steven Weigler has built TotalTM® to make brand protection inexpensive for small businesses. This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight. EmergeCounsel is also providing a free consult for SBE participants., Beyond a Logo: Building and Protecting Your Brand, Business, Small Business, Brand Protection, 2023
Your brand is your most critical business asset. Trademark registration is the best way to protect your brand. EmergeCounsel makes it easy to protect your brand through the proven TotalTM® process., What is TotalTM?, Trademark, Entrepreneurs, Small Business, Intellectual Property, 2022
Meet the EmergeCounsel team, learn about our mission, and how our team can help your business!, Who Is EmergeCounsel?, Entrepreneurs, Small Business, Ecommerce, 2021
Kenny and Steve discuss how creating, quantifying, and protecting a strong brand can increase the value of a company. They also discuss, how potential business acquirers value intellectual property in GrowthAmplifiers podcast., Protect Your Assets, 2021
Dr. Ivory A. Toldson, during A+ Colorado event, “No Bad Stats: Debunking Myths About Black Students” discusses the harmful myths perpetuated in schools for black students., No Bad Stats: Debunking Myths About Black students with Dr. Ivory Toldson, 2021

Representative Clients:

Trajecsys Corp. , 2023

Special Licenses/Certifications:

World Trade Center International Trade Certificate Recipient , 2023

Pro bono/Community Service:

To begin 2023, EmergeCounsel began a year of "Giving Back" by pledging funds to worthy causes of our client's choice using charitygiftcertificates.org., 2023
Office Hours, Sellers Summit, Fort Lauderdale, Florida. Provide complementary advisory to early-stage eCommerce sellers. , 2025
EdCntr annual pro bono work related to education equality. , 2024
Law School...Yes We Can!, 2022
TheEduCtr Salute to Excellence in Education Scholarship & Awards Gala Sponsorship, 2022
Law School...Yes We Can!, 2021
A+ Colorado, 2021
Law School...Yes We Can!, 2020

Honors/Awards:

Leaders In Law exclusively endorses Steven Weigler as the Trademark Law expert in Colorado!, Trademark Law Lawyer of the Year, Leaders In Law, 2022
Chosen by peers as one of the six top trademark attorneys in the Denver metro area (the other five employed by National law firms). The process is as follows: 5280 Magazine editors first invited attorneys in the seven-county metro area to vote for the peers they respect most in 50 legal specialties. Survey responses in hand, editors did weeks of reporting to get an on-the-ground perspective: Who are the best litigators? The finest contract writers? Who’s been quietly building a name for herself? Who’s been coasting on an outdated reputation? Based on those interviews and survey results, editors formed the list., Top Trademark Attorney, 5280 Magazine (Denver), 2024

Educational Background:

J.D. Case Western Reserve University, 1992

White Papers:

Steve emphasizes any business can actually thrive during periods of adversity, but to do so, there needs to be a strategy and planning., 5 Tips to Cure the Supply Chain Blues, Ecommerce, Small Business,, 2021

Scholarly Lectures/Writings:

Join trademark professionals and policymakers as they discuss the key challenges and opportunities to navigate while managing trademarks., Panel Moderator, Managing Trademark Assests, 2022
Since the advent of the internet, international trade has opened a lot to the point that almost every company is interacting with consumers and/or businesses from other countries. Unless we all sell widgets, every product (and even some services) has some sort of intellectual property integrated into it. Intellectual property is defined as intangible property subject to ownership which generally is of the mind. Examples include patents, trademarks, copyright and trade secret. Generally it is protect it or lose it. Protecting it in selected countries around the world can be complicated, multi-jurisdictional and multi-dimensional, but not protecting it can be catastrophic. This course will begin with an overview of the types of intellectual property and the methods to get a wrapper of protection in the United States. It will then look at a series of cases of how attorneys and business experts determine how to protect products as they travel through the international supply chain and commerce, before looking at the tools available to maximize intellectual property protection for participants at a minimum of price. At the end of the course, the participants should be familiar with: the types of intellectual property protection tools available in the US and world, how companies weave those intellectual property tools to protect their products worldwide and perhaps with the help of counsel, how they can also. , Instructor, International Intellectual Property Protection, World Trade Center, International Trade, 2025
Panelist with counsel from IBM on Regulatory Changes. , Panelist, World Trademark Review Managing Brand Assets, 2022

Firm News (Newsletters):

Although the CTA is focused on rooting out fraud and illegal shells, there has been little information on how this new bill will impact small businesses, The Corporate Transparency Act, Small Business
Strict transparency & notice requirements are in effect for all auto-renewal terms., Changes in Consumer Protection Law, Law, Business
These universally accepted terms are an important tool for eCommerce seller transporting goods., The Importance of Knowing Incoterms® for eCommerce Sellers, Ecommerce, Transport
The Korean Intellectual Property Office provided guidelines for trademarks for virtual goods., KIPO Trademark Guidelines for Virtual Goods, Business, International, Trademark
Amazon files lawsuit in Seattle Superior court to learn the identities of the individuals behind reviews on their marketplace. , Amazon’s Fake Review Lawsuit, Ecommerce, Small Business
The FTC has been integral in shielding Americans from unsafe business practices. After nine years the FTC has modernized their .com disclosures , FTC Modernizes Its “.com Disclosures”, Law And Business
The Metaverse can be the next marketing channel with the ability to influence brands and their image. Find out how to protect your brand., Trademarks and the Metaverse, Small Business, Ecommerce, Trademark
How do you protect your U.S. brand across international borders?, Importance of International Trademark Protection, International Business, Intellectual Property
Find out what the 9th Circuit Court's decision regarding "browse wrap" means for your business., Berman v. Freedom Financial Network, Browse-Wrap May Be Dead, Ecommerce, Website, Business
If you are planning on exporting any goods outside the U.S. it is vital to have an export compliance plan in place., Export Compliance for U.S. eCommerce Sellers, Ecommerce, Compliance, Export
We have found powerful AI tools out there, and policing e-commerce infringement without them is not particularly effective., Using AI To Police Against eCommerce Counterfeiters, Ecommerce, Small Business
Scaling a company costs money. Tips on the valuable skill of "Managing Up.", The Not-So-Easy Skill of Managing Up, Small Business, Finance
Information for any business why a customized privacy policy is vital protection for any ecommerce business., Substance Over Form: Why a Privacy Policy Needs to be Customized, Business, Small Business, Privacy
Amazon has become a household name that evokes mixed reactions from consumers, as well as eCommerce clients. , eCommerce: The Amazon Seller Risk Mitigation Strategy
While accelerating the timeline to get your produce into the hands of customers sounds appealing, we want to highlight our experience the pitfalls of Amazon's IP Accelerator. , Amazon: The IP Accelerator is Dead?

Industry Groups:

Cosmetics
E-Commerce
Small-Medium Business
Technology

Steven H. Weigler